If you’ve ever wanted the age-defying benefits of retinol without the redness, flaking, and peeling that can come with it, there’s an ingredient you need to know about.
Bakuchiol has become one of the most talked-about ingredients in skincare, and for good reason. It offers many of the same visible age-defying benefits people turn to retinol for, while generally being much gentler on your skin.
In this blog, we’re answering the top four questions we hear most often about bakuchiol — so you know exactly what it is, how it works, and how to fit it into the routine you already have.
What Is Bakuchiol, and Where Does It Come From?
Bakuchiol is a natural, plant-derived skincare ingredient commonly extracted from the seeds of the babchi plant.
What Bakuchiol is not:
- It is not retinol
- It is not a form of vitamin A
This distinction matters. Bakuchiol is often described as a plant-based alternative to retinol because it offers many similar visible age-defying benefits, but it’s a completely different ingredient with a completely different feel on the skin.
You get similar results, without the trade-offs so many of us have learned to put up with when it comes to retinol.

How Bakuchiol Works, and Why It’s Gentler
Bakuchiol helps encourage natural collagen production, which supports firmer-looking skin while helping refine texture and smooth the appearance of stubborn lines and wrinkles.
It also helps improve uneven-looking tone for a smoother, more even-looking complexion.
So, what makes L’BRI’s approach different? Our aloe-powered formulas pair bakuchiol with hydrating and skin-conditioning ingredients that help plump, soften, and moisturize your skin. This added hydration helps minimize the dry, tight, or flaky feeling that can sometimes come with traditional retinol products.
The result is many of the visible age-defying benefits you’d expect from retinol, but generally better tolerated, with less likelihood of redness, dryness, flaking, and stinging.
If retinol has never worked for you, Bakuchiol is worth trying.
How to Add Bakuchiol to Your Routine
Good news: you don’t need to replace your entire skincare routine to start using bakuchiol. Just add these simple steps to your existing routine:
Start with the serum. The Bakuchiol Refining Serum can be added to the L’BRI Trio you’re already using. Apply it after cleansing and freshening, either over your entire face or just on the areas you want to focus on.
Follow with your moisturizer. Use the L’BRI facial moisturizer that best fits your skin type and routine. For the complete Bakuchiol regimen, follow with the Bakuchiol Refining Moisturizer, applied with dry fingertips.
One important note about daytime: When you’re using L’BRI Oil-Free Moisturizer with Sunscreen SPF 32 as your daytime moisturizer, use the Bakuchiol Refining Moisturizer only at night. You don’t need to layer the two moisturizers in the morning.
Add the masque a few nights a week. Two to three nights per week, the Bakuchiol Overnight Masque can be used in place of your nighttime moisturizer. Leave it on overnight and cleanse in the morning.

Is the Bakuchiol Trio Right for You?
If stubborn lines and wrinkles are your main concern and you want a simple, coordinated daily routine, the Bakuchiol Trio is a good place to start.
Each step plays a specific role:
✓ The Cleanser removes impurities without stripping your skin
✓ The Freshener completes cleansing and preps your skin for leave-on products
✓ The Moisturizer delivers deep hydration
These aloe-powered formulas help keep your skin hydrated and soft while supporting a smoother, firmer appearance and reducing the look of stubborn lines and wrinkles.
You get a coordinated way to support your skincare goals during both your morning and evening routines.
Ready to Try It?
Whether you start with our Bakuchiol Serum or go all in with our Bakuchiol Trio, bakuchiol is an easy addition to a routine you already love.
Shop the L’BRI Bakuchiol line here and see the difference for yourself.

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